WINNERS 2012

Brief: Ukrainian Charity Fund "Doroga Maybutnyogo" (The Way of the Future) settles several activities: arrangement of ethnic and ecological festivals, children's art festivals, education, workshops, training centers for youth and teachers, targeted assistance to orphanages, hospitals, veterans, children and other groups. Objective was to create symbol based on Ukrainian traditions and relevant to Fund activities and to the name of Fund. Solution: Logo idea - Rushnyk (traditional Ukrainian towel) decorated with pattern comprised by figures of people holding hands. Pattern based on traditional Ukrainian folk art motifs and colors. Due to it's shape, Rushnyk is always associated with the Way, Life, Road. It symbolizes purity, purification, sanctity and goodness, protects from all harm. For centuries Rushnyk plays significant role in all rituals associated with rites of passage: birth, christening, wedding, seeing a long journey or war. Rushnyk is a symbol of wishes for a good fortune and memories of home, as well as a talisman and a symbol of good luck. The Idea of Rushnyk amplified in identity materials such as continuing the Rushnyk on the back side of the card or making endless pattern symbolizing the Way of the Future.