WINNERS 2015

A Mobile WebGL Experiment with 3D and Virtual Reality to deliver a more realistic digital experience. With more and more people making their choices online, digital experience became crucial for car brands as well. Driven by passion for cars and inspired by virtual reality technology, we chose the automotive industry for our experiment with WebGL. We aimed to create an experience that won’t be just a promo, but may become a part of a company’s digital ecosystem and a convenient tool for users. In our experiment, we focused on car interior, as this car evaluation criteria is the most tangible in human perception. Using a gyroscope, a 3D model car and performance possibilities of mobile gadgets, we created an immersive 3D experience giving users the ability to view car interior from different angles and “touch” car features, which is not accessible in existing 360 panoramas.