WINNERS 2015

During their period girls tend to wear safe and old underwear. All fancy and favorite panties are left waiting for better days. Kotex pads with 5 layers of protection are made for favorite underwear. Panties Department in Fashion Crisis Center by Kotex consists of 3 comical experts who are trying to find good excuses for teenage girls to justify the fact that they are wearing old underwear. Ironic and sitcom-like approach matches with stylish interface design creating a deep involvement with target audience.