Youngsters think that they are too young to have health problems because of smoking. We wanted to show them that every cigarette leaves a mark. To do that we created materials for smoking that work against smoking – matches and posters with striking zone in form of lungs. Smokers begin to see that every cigarette leaves a mark. Moreover every match striking increases the power of our antismoking message. We delivered them to bars and coffee shops where barmen are often asked for matches. Now everybody can buy it on www.nowyou.si.