FISH Magazine is the first Ukrainian minimalistic magazine, which promotes culture and art in its pure simplicity. We aim to unite content and form. It has three main sections: "Gallery" (art itself), "Kitchen" (food), and “Office” “urban” interviews, advices, useful skills and self-education. So, FISH is a kind of home that consists of three rooms. But there is the last part, “Attic”, which complements the magazine and gives it integrity. FISH is about genuine curiosity, the ability to think about where do things originally come from and to live life slowly. We celebrate print and publishing, creating our own “Ode to Simple Things”.