12 Project is a low cost school of English language based in Kyiv, Ukraine. Their goal of providing innovational education for affordable price. For this purpose was developed new teaching method which consists of 12 tracks (levels) and offers intense studying throughout one year. Target consumers are young people. The task was to create recognisable identity which allocates 12 Project among other schools and provides student with pleasant, interactive design. To deliver a brand message to the customers, simple linear illustrations and bright yellow color were used. The design was adopted across different media and used on website, 12 studying books, advertising and in offices.