Caffetteria Prospetto rebranding. The format of this place is "breakfast cafe". Majority of the visitors are coming here at the first part of the day, as it is famous by its delicious breakfasts and tasty coffee. Mornings bring citizens to this place for a cup of coffee with toasts and fresh newspaper. Therefore the lark became the sign on the logo, which personifies the guests of the coffee house and their rhythm of life. Bright yellow has poured on the corporate identity like morning sun rays, and has been transformed into a pattern of strips. The place took real "morningish" format and visual side.