An identity for the company, which specializes in making trackers for different animals: from huge dogs to small rabbits. Pharos is more than just a navigation. This is an opportunity to protect your friend. The system of identity is based on a simple graphic symbol which unites an anchor and a part of the animal's muzzle. That gives us a figurative association and does not speak directly about the type of the animal. As far as the identity system is made out of different graphic elements, we can make an unique avatar for our pets.