WINNERS 2014

After the appearance of the first magazine devoted to the rock culture came the idea of creating the advertising project to support the whole idea. For the maintenance of publishing of the first period of the magazine the great advertising campaign has to be set up. Rock zone is the whole new culture, the burst of rock energy. The main idea of the campaign is that the readers be themselves are developing the advertisement on the same level with the professionals. That’s why the project is full of graffiti, which shows the participation of the readers of the magazine in the process of its creation. Following the first edition of the magazine there should be provided the signature stencils for the readers, who could create their own posters and compositions and spread it to the streets of the city. In that way, with the appearance of the visual life of the magazine the whole streets and the city are grasped by the spirit of rock zone. We can see the graffities united by one style not only on the walls of the city, but also on other objects which can serve as a perfect base of the PR.