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'Our Own Import' Logo Redesign
A-2-39   Tough Slate Design Agency

Vlasnyi import — is an internal service of Silpo supermarkets, which imports products: food, beverages, alcohol from all over the world. The task was to redesign the old logo and make it modern and laconic. We stylized the image of the ship to a simpler, and represented water and the ship more schematically. Working on the new identity, we decided to follow the marine theme at all. So we depicted the graphic elements that appeal to the flags of the other countries. Eventually we created simple geometric shapes are combined its with more specific illustrations of bottles, wines, cheese, grapes etc.