Переможці 2013

Nothing frustrates ad people as the excellent advertisement created by someone else. And when it gets awards at prestigious festivals like the KIAF, their faces turn red. But not just because of mere jealousy — the thought pulsating in their heads repeatedly is: “This ad is so brilliant that I hate it!”. The words that are familiar to almost everyone show the power of insight, which formed the basis of the KIAF promotion concept. Usually all promotional activities precede the promoted event. But campaign aimed at drawing attention of the international advertising community to the Kiev festival was launched only after the award ceremony where all the winners had been announced.