Переможці 2013

HappyCan video campaign was created for a charity organization Tabletochki, whose members provide Children's Hematology Center of the Okhmatdet Hospital in Kiev with needed medical supplies. In December 2012 Tabletochki launched a charity campaign targeted at Ukrainian office workers. So we came up with «make charity an office hobby» message. We made a quirky Facebook interactive video application, showing some fun ways of getting money in a piggy bank called "HappyCan”, and gave the viewers an opportunity to order one into their office. Thanks to HappyCan Facebook application people placed their orders and inspired all of their co-workers to donate. During two weeks 12500 were collected. https://www.facebook.com/tabletochki/app_524135627610563