Переможці 2014

Task. To create package design for a set of exotic coffees, which are significantly more expensive than traditional ones. This product is poorly known by wider audience. Packaging should demonstrate exclusivity and premium value of the products. It is also necessary to develop general box for set of 6 exotic coffees. Solution. Graphical solution based on the use of vivid images, closely related to the distinctive culture of the countries-suppliers of coffee: Tiki (Hawaii), Barong (Indonesia), Culture La Tolita (Ecuador), Taino (Jamaica), Mahakala (Nepal), Furisiya (Yemen). Design in combination with the shape of the package (tube) and the technological solution (foil embossing, paper) creates the image of a premium product. The general package of the set is made of wood (linden). Each of the set’s elements is not just packaging, but also an independent object, which is important in this price segment.