Переможці 2015

Task. To support Ukrainians in their fight for the future, the 2111.org initiative set us a task: to find an idea, which unites all Ukrainians and gives them strengths to believe in themselves and keep changing for the better. Solution. The dramatic events of recent years have shown that Ukrainians are capable of the impossible to defend their independence and their choices. This feature has become a platform for creating a series of posters that reminded Ukrainians about the trait that unites them. Results. Our posters became viral even before they appeared off-line. They were mentioned by national TV channels 24.UA, Hromadske.tv, ICTV. They gathered 4500+ Shares and 12000+ Likes on facebook alone. They inspired people to think up their own examples of impossible. Credits. Maksym Artemenko / Creative Director Maxim Nazarov / Art Director Ganna Kashchieieva / Copywriter Helen Galagan / Client Service Director Nataliia Blazhkun / Account Director