Переможці 2015

The Classic is a fashion boutique with dense coffee aroma in the downtown of LA In the heart of Los Angeles in Fashion District there is a two-storied building with a catchy signboard covering its facade. The Classic coffee boutique occupies the first floor where you can indulge yourself with a cup of delicious aroma drink. And if you go upstairs, you will find exclusive brand t-shirts and garments from various contemporary designers and companies both world famous as Coca-Cola and Hello Kitty and local crafts. The company founder has been inspired by the US history since his first days experiencing the country. The style of the 60s impressed him much as the very historical period gave the world a huge quantity of stars in music, fashion and cinematography. Describing his brand he countlessly mentioned Audrey Hepburn, a British actress and model, whose images and style were desired in his company’s identity. Those times witnessed “bulb font” style in signboards that were equipped with bulbs to light the letters on them. This idea has been used as a key element in the new logo together with the colors, shapes and patterns typical for that epoch and resulted in a very unusual and outstanding brand. Website: lovetheclassic.com