Переможці 2016

Consumer Insight When she chooses a bra – she’s likely to make the decision based on how she would like to feel it, rather than look wearing it. Challenge For the promo we suggested our clients not to just fir some new articles from our new collection but to feet their feelings instead. Execution In 7 episodes shot in different emotional tones we showed the customer the range of feelings, brought up by some of our new articles. Support We also ran a banner campaign and distributed flyers at fashion showrooms. The range of flyers delivered the same idea by means of still images language.