Переможці 2016

Client: Andy’s Pizza is a big restaurant chain in Moldova and Romania which totals about 50 restaurants. It positions itself as a family place for every day and specializes on serving popular dishes from all over the world at moderate prices. Challenge: We had to reconsider all visual brand components. Starting from the name and logo and ending up with interior design, branded products and souvenirs. Our goal was to develop one strong and consistent visual brand identity for Andy’s Pizza. Concept: We proposed a concept based on a likeness between Andy’s network and a city. Both of them make all in one impression, but contain diversity within themselves. Both of them have their unique atmosphere, consolidating different people with different characters, needs and necessities. Both have their history and news, unite people in various occasions whether it’s a romantic date, business lunch, family dinner,or hanging out with friends while watching football. Andy’s is a place that lives in a rhythm of a town. Interior design: In order to follow the town concept we decided to use exterior finishes and attributes within interior: paving stone, rough wood, clambering plants, street signs, and light. We aimed to organize main space as if it was a central square in a small town. Sales areas symbolically show street stalls and counters that face the square. They look similar, but offer different products — there is a bar counter for beer and drinks, pizza counter that shows pizza manufacturing process, ice-cream stall, pastry, fruit and souvenir zones. This project was never brought to life.