Переможці 2016

Today’s teenagers live under pressure from trends. They’re stressed and afraid of being nerds. A reaction on this pressure is natural — they protest using social networks and sharing rebel memes and jokes that downplay the importance of trendy stuff. So Pepsi decided to support them in their riot and let them feel that they have nothing to be ashamed of. To be convincing we’ve taken an opinion poll among Ukrainian youth and found out what trends they don’t follow. Our research was supported by an on-line campaign where users passed a quiz and got illustration of their rebel-spirit. Teenagers said #менінорм, which means “I’m ok with it”, to the whole pressing world and claimed coolness beyond the trends.