Переможці 2016

Idea: Girls often want to "start new life" - run, sleep and read more. But in modern world it is challenging to find spare time for these activities. Even more challenging is not to quit a new beginning after first try. This is why Activia decided to help women to cultivate their useful habits via online-platform Activia Сhallenge. Realization: With the help of the platform every girl can become better – it is enough to activate the habit on the website and track achievements on a daily basis. The participants registered at the platform, chose the habit they wanted to cultivate and tracked their achievements during 14 days.