Переможці 2017

Unique TV travel show, with every season being dedicated to a different country. Season 9 takes viewers to Japan. The leading message of the promotional campaign is to show the contradictions one may encounter in Japan: the samurai code of honor vs. the cult of sexual perversions, rich and impressive historical background vs. ubiquitous robots, impeccable corporate culture vs. intense suicidal behaviour, and so on. The graphic images highlight this contrast – inky hieroglyphs come out on paper texture, and photorealistic images appear through the glitch effect.