Переможці 2017

Recent change of positioning entailed creating the new brand identification. Target audience – men aged 35-45, living in cities with population over 50k Marketing concept: Get ready for life in this crazy world! 2+2 represents alacrity, tension, support, decision, strength, energy, stress, emotion and art of fight. Design attributes – dynamics, bright colors, adrenalin. Conceptual framework – the blade cut that bares an extremely dangerous and breathtaking new world for the viewer.