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Переможці 2017

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E-5 Exhibition/conference&event/stage&set design

 
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EARTH7. The space rover destined for Earth
E-5-5    ISD Group

75% of Russians have never left Russia. To them, the rest of our planet feels as remote as Mars. To inspire people to go forth into the unknown we’ve created EARTH7 – the space rover destined for Earth. It is a once-in-a-lifetime opportunity to put yourself in space pioneers’ shoes and explore a desert located 5000 km away, using a unique space rover and innovative gesture control technology. The immersive augmented reality game gave every pilot a chance to win a ticket to any S7 destination, by collecting 3 life samples, available only on Earth. The whole experience had two crucial parts: Mission Control with rover pilot in Moscow and rover in the Mars-like desert 5000 km away. The Mission Control facility gives you the feeling of real space mission environment. 72 square meters of futuristic, spaceship alike experience zone with 5 meters wide curved screen and specially crafted chair that let you feel as a planetary rover pilot. Each pilot has the mission: find samples of life on Earth: from surfing to K-POP. The collectables are rendered dynamically over live video and placed according to rover GPS data. Magnificent Mars-like desert allowed pilots to get a feeling of a real interplanetary exploration mission.