Переможці 2018

Situation: The customers do not perceive the brand as a modern one, while highest frequency of use is observed in the 16-25 yo. For a long time, Fa was represented only by adaptation of international communication. Challenge: To win hearts of millennials in low loyalty category “antiperspirants and shower gels” during high season and endless price wars. Idea: FA invokes not only to dream, but also to act to embody your wishes. "Dream every day, act every minute". Realization: Fa motivated users not just to dream, but to constantly act on the embodiment of their desires. During campaign opinion leaders shared stories in social networks, how they had made their dreams come true. Users could create their own "wish map" on the website, by chosen dreams from many categories. For winners Fa helped to realize they dreams. Results: 3 min - average time on site. We got 2% value share growth, exceeded plan by 6 times. Which became the historical peak for the entire existence of FA brand in Ukraine.