Переможці 2018

New mobile app for cinema network called Planeta Kino is based on following key changes: one handed use UX, smart UI animation, intuitive purchasing flow and minimalistic art direction. Keeping in mind the large sizes of phone screens, as well as popcorn in users hands, the app’s navigation is easy enough to use it with only one hand. The planning horizon prompted how many dates the user is interested in, and the deep user journey research showed which functions should be more visible on all screens. Art Direction is built on minimalistic solutions, but fancy UI-animations, witty copyrights and colorful ironic illustrations add some friendly atmosphere and nice perception. Cosmo Pigeon, Astronana, Wolf from Space are the newly developed heroes that accompany user’s pastime in the app, and became friendly symbols of cinema chain.