Переможці 2018

Promodo Partners is the international conference where e-commerce market leaders gather to share their experiences and discuss current business challenges. Every year, we improve and supplement its basic identity. Herewith the logo should remain unchanged and recognizable, while other elements are varying every year according to the specified style. We also create sets of conference souvenirs and elaborate the decoration of the location. This year, we decided to avoid the ordinary conference style and create a comfortable space for communication. The main accent was made on the motto "Nothing But Business". Therefore we used a transparent silicone with typography made of black oracle for key design elements. This solution gave the illusion that letters hovered in the air. Thus, we succeed to zone space sensibly and create comprehensible navigation. For decoration of lounge zones, we used plants that contrasted with the ascetic location as well as with restrained typography. The typography on transparent silicone was also used in the production of souvenirs. The set included a bag, a notepad, a paper eco-pen and a book. The bags were made of silicone and water-repellent fabric in three colors. We added illustrated tips on digital marketing to notepads, and a page for business cards for guests who forgot their own. We also designed wrappers for each of three souvenir books. If someone had read the received book already, they could exchange it for another with guests. This approach motivated our participants to acquaint and communicate. All volunteers wore bright tricolor t-shirts and dresses designed for the conference. That is why guests could easily find them among the crowd and ask for any help.