Переможці 2018

Task "Ukraina" television channel relaunched the info-analytic program "Sobytiya nedeli" in 2017. There was a need to change the visual style of the show, make it more up-to-date, sophisticated and appropriate to the thematic specialization of the show. Solution We rebranded the program and worked out its complete visual design: promo spot, opener, logo, video interruptors, infographic style, icons etc. All operating instructions and materials are organized in the brand book. Various events that take place through the week in Ukraine and around the globe unite into once structured calendar grid. Calendar assembles as a fifteen puzzle, lining up in a certain order and highlighting only on the most important news. Result The program "Sobytiya nedeli" with TV host Oleg Panyuta continues to be aired successfully every Sunday. It is worth noting that "Ukraina" is the highest rated TV channel in our country and leads among three audiences of MB research of the top channels of the year, according to the results of 2017. At the same time, "Sobytiya nedeli" is in the TOP-5 best programs on Ukrainian television.