Переможці 2018

Osnovy Publishing is innovative publishing house making important books since 1992. Together with famous writers, designers and illustrators they create real peace’s of art. A goal was to redesign the website for Osnovy Publishing. What we need was to find a powerful and effective approach based on brand values & benefits, offline and online book-store experiences. We asked the people about their pains & gains to define customer needs. We went to offline book stores to explore purchase habits. Based on survey results, we’ve determined how the product looks, what it does and how it works. So, we’ve developed a prototype. Finally, we have created a website and adapted it to mobile version. We have changed the expectations and created significant customer value. Now the online purchase of the book is very simple and in one-click buying.