Переможці 2018

For the launch of a new criminal drama The Experts, we created a campaign using one common element. For the role of the central element, we chose the protagonist’s guilty pleasure – love for chocolate. Chocolate thus became a full character of the campaign. We further used this image in on-screen graphics, video clips and designers' packshots. In the print we tried to develop three main lines: the presentation of the protagonist, his relations with the antagonist and a love line.