Переможці 2019

Bennett is a modern brand offering buyers high-quality tea for different tastes. The brand strategy is positioned on the crossroads of hot trends and classic traditions and transfers the idea of elite, exclusive products which are about the lifestyle and mood rather than just a drink. The logo design presents a combination of shapes based on the visual metaphors of a teal leaf, an eye, and a teacup seen from above. The sign is harmonically combined with a brand name presented in an elegant and minimalist manner. The approach to logo also set the foundation for the geometric packaging design pattern. The consistency of fonts and visual details allows for solid recognizability of different products belonging to the brand but at the same time makes each look original and fresh.