Переможці 2021

In 2020, after 6 years of war on the territory of Ukraine, new TV channel was created for the residents of the temporarily occupied territories. We had a task — to develop naming and branding of such a socially important project. Solution: When the country is divided by a war zone, it is important to convey one important message: this is our homeland. For some it’s called “dom”, for others it is “dim”. We reflected the idea of ​​national unity of Ukraine in logo: we combined "o" and "i" in a familiar icon of turn-on button. For the project we also developed a brandbook with a bright color palette and a channel identification package.