Переможці 2021

Lenovo is one of the leaders in sales of smart devices. In times of lockdown, Lenovo Ukraine has decided to convey to an audience that the company understands and cares about them. Today, most of us work from home. There are moments that interfere. Cats are among them. They fit on a warm keyboard, and you don't want to drive them away because you love them. Lenovo Ukraine has created a laptop for cats — MeowBook. Do you want the cat to be with you, but not diverting? Place your MeowBook next to your laptop and plug in a USB heater to keep your pet comfortable. We managed to implement a full-fledged functional device. MeowBook has a heating device, felt cover and MeowPad, which "rustles" under the cat, like keys. And more. It closes comfortably like a regular laptop. Lenovo has entered the territory of care, so new fans have appeared among the general auditory. In the first 2 weeks, the campaign totalled 3,5M social media coverage, 1,7M mass media coverage and 13 832 impressions.