Переможці 2021

Basis is a new private school in Kyiv. To distinguish the Basis school from other private schools and attract parents, so they can consider it for their kids, we developed a series of videos that highlight key principles of learning through expressive and vivid animation. The purpose of each video is to attract the attention of parents and convey the benefits of Basis education through short animated stories. The graphics are based on minimalist geometric shapes with laconic lines. The characters are created from simple shapes filled with a black and white gradient, in order to display individuals who are still in the active stage of formation. Dynamic and contrasting attributes of science are highlighted in red. The combination of red and black evokes an inner response in the viewer, focusing his attention on the main details of the story.