Переможці 2021

Unpacking Ads is a channel on YouTube about news on the advertising market, agencies and cases, about creative people. Unpacking Ads is an advertising unpacking. Therefore, everything that can be unpacked in the creative industry, everything that we really wanted to ask, about mistakes, about discoveries, about everything from A to Z is on the new channel of Maxim Lazebnik. During the development, we rejected many options. We left one quite clear. We turned a lot of the stories around him, and the most accurate is the image of the person who received a parcel, and lively with an interest seeks to know what's inside. At a first glance, an image lies on the surface. And why do you have to go so deep to move away from a direct message? Each of us interviewed about an association with unpacking shared the images, either about the boxes wrapped in packing tape, or about the stickers on the boxes, about transparent film. And we added the associative icons, worked with the material, experimented with the colors and textures. It was necessary to make a unique non-unique association. To develop the logo, we used an interesting typography and used the font glyphs in the form of the arrows pointing to the right and up, hinting at constant progress, the movement of the creative cases and stories. By the way, we see such arrows on the same boxes. The logo is framed in a black rectangle that has no end or edge. This is because it is always applied to the simulated packing tape that appears in the shot, then filling the entire background, then in the form of a moving line in the captions. The color scheme is rich, and highly contrasting. We grouped a lot of information and topics into five main directions: People, Market, Cases, Stories and All-Ukrainian advertising coalition. A sticker icon was drawn for each direction.