Переможці 2021

Unpacking Ads is a channel on YouTube about news on the advertising market, agencies and cases, about creative people. Unpacking Ads is an advertising unpacking. Therefore, everything that can be unpacked in the creative industry, everything that we really wanted to ask, about mistakes, about discoveries, about everything from A to Z is on the new channel of Maxim Lazebnik. During the development, we rejected many options. We left one quite clear. We turned a lot of the stories around him, and the most accurate is the image of the person who received a parcel, and lively with an interest seeks to know what's inside. At a first glance, an image lies on the surface. And why do you have to go so deep to move away from a direct message? Each of us interviewed about an association with unpacking shared the images, either about the boxes wrapped in packing tape, or about the stickers on the boxes, about transparent film. And we added the associative icons, worked with the material, etc.