WINNERS 2015

Development of the logo and branded materials for the cultural forum Don Cult which aim is to promote the culture of one ethnic region in the big city of another one. In 2015 the forum presented Dondas region in Lviv and had near 9000 visitors. The idea for the logo and identity appeared from the vision of the forum as the basis for cultural interchange. Squares stands for the ethnic regions and shows its culture as the unique system of coordinates in which it was formed. There was also an attempt to express such a complex and abstract meaning as 'culture' to the simple and flexible solution. The square was chosen as the primary element for the rest of designs. Each year 2 main colors will be changed depending on the region they symbolize and the square form will be treated differently through the designs. In such way the branding system becomes well adaptable and still recognizable.