"Lukashіvska Village Hen" is a brand which produces natural chicken meat, without additives and GMOs, made from poultry grown in natural conditions and fed with natural forage. To introduce the target audience to the brand's products, we have created a brand character named the Real Village Hen. We developed its story, personality, language and launched a Facebook page. There you can read hen tales and order home delivery. The brand's trademark style is simple and tasty as the Hen herself. It is in tune with the distinctive American heritage style, typical of handmade, which on a visual level says, "Our products are not from the assembly line. They are homemade and natural". Even the font we use is called "Care".