In 2016 it was decided that 3 Ukrainian Design & Adversing Festivals — UA Design, ADC*UA & KAKADU — are to be held in one place, followed by a week of interesting seminars and stuff. Naturally, new event called Ukrainian Creative Week needed to have and identity. Chances Tripled! Why? Because you’ve got more chances to win on 3 festivals rather than one. For visual branding we developed 24 U, C and W Letters, that are to be mixed on site due to wish of the client. So everybody could feel the creative spirit of the festival and participate. Generally, we used these letters everywhere: Digital, OOH, booklets, posters and even in Festival Diplomas. Finally, creatives have a chance to have some good diploma design in their awards collection!