What is the nightmare of all youth? To be like everyone and be lost as individual. This statement holds for a new eyewear brand Casta, a sub-brand of well-known Ukrainian optics Luxoptica. The time has come for Casta glasses, already well-known for it’s quality and affordable prices, to become a self-aware and proactive young brand. When addressing the young audience big brands usually play footsie thus look fake. The challenge for us was to create an honest brand for millennials.