Переможці 2018

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A-1 Corporate & Brand Identity

 
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National Parks of Ukraine: Encoded Identity
A-1-18    Saatchi & Saatchi Ukraine

We’ve got a lot of really beautiful national parks in Ukraine. Unfortunately, most of the people in Ukraine know nothing about them. Lack of interesting visual identification is probably the main problem for the most of Ukrainian places of interest. Using a smart iconographic, we developed the original visual identity for some of the largest national parks in Ukraine. Every park has its unique pattern based on embroidery, which is traditional for the park’s region. Every pattern consists of the elements, which illustrate the main facts about the object: its total area, water resources, elements of the landscape etc. Therefore, we show the important information about the parks in a fresh original way and add a strong visual identification based on one of the most recognizable Ukrainian symbols. For the first time, the parks of Ukraine got an identity that attracted attention to their unique characteristics.