Timeless.ee is the promo-website for the retro-buss renting service. One of the main goals was to bring the retro-busses to the web in all their old-school glory by creating the clean design with the focus on the content rather than design elements. However, the connection between the design and content was achieved by associating the fonts and the animations with the retro-buss appearance. The clean, sliding transition animations create the association with the buss doors and sunshields. Serif fonts, inspired by the sharp, yet elegant car badges and the destination signs of the era are taking users to the times when the busses were operating, creating true timeless experience.