Переможці 2018

Best of

A-4 Packaging design

 
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Mileko
A-4-31    Canape Agency

"Mileko" is a trademark of dairy products from one of Kharkov's supermarkets. Corporate identity for the line of dairy products should be not just beautiful, but laconic, understandable and most importantly adaptive. Today there are two products of the Mileko series — cow milk and condensed milk. For this product, we created a minimalist, laconic design, with lightweight graphic elements. For the logo we chose the technique of lettering: smooth lines and small graphic elements, clarity and correct exposure. Role of the color is to indicate the properties of the products: the fat content of the milk, for example, is determined by colors. It seems obvious, but white packaging helps the product stand out on the shelf.