Le Silpo is a gourmet supermarket. We needed to present its big idea "Guilty pleasure" in digital. So we created digital campaign with an extraordinary mechanics that imitates dating apps. Users can choose food they like, "flirt" with it and share the results in social media. Each product or dish has its unique personality and tasty appearance. The food itself stands in the first place in communication, demonstrating all of the products you can buy at Le Silpo.