To remind everybody that the Christmas season is a Coca-Cola season and to drive sales, we designed Santa-Cola. It is a limited series of Coca-Cola bottles wrapped in foil like a chocolate Santa. The bottle is wrapped in such a way that the part of the Coca-Cola logo resembles the image of Santa. This small gift caused not only pleasant emotions. It also reminded that Coca-Cola has been a part of the Christmas for a long time, and without Coke, like without Santa Claus, New Year’s mood wouldn’t be full. The number of ordered drinks made by partners has increased by a total of 5% in comparison with the previous year.