CLIENT Mural Art Park – an outdoor art museum with a specific focus on murals located in Тexas, USA. CHALLENGE This is a place where art and recreation meet. It’s a mural art gallery inside a park. The challenge was to make the branding for it feel inclusive, welcoming, flexible and most of all entertaining. LOGO Our proposal was a stretched M because it wants to give space for anything to start happening. This logo gimmick wants to collect many diverse styles, messages, and themes. It will always change depending on the layouts and what is communicating. When stretching the logo we realized that we can also add more relative facts, dates, texts inside it. Because everything happens inside this park, then all can exist inside the logo.