Переможці 2012

One of the main components of the oooo.com.ua identification appears to be an original decorative font designed specifically for this project. We called it Gerdan as each letter looks like small beads that decorate, and even emphasize a connection between contemporary design and traditional Ukrainian arts and crafts. Gerdan is a beaded necklace in a form of a narrow strip made of colored beads that are strung on a beading thread or hair base. They create colorful geometrical and sometimes floral ornaments.