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Переможці 2015

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A-9 Promotional, DM and POS products design

 
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Treesolution
A-10-6   BBDO Ukraine

Poster was created to greet agency clients with New 2015 Year. The idea was to make the process of setting one’s annual resolutions in a more entertaining way. Instead of making the list and forgetting about it, we proposed to play a year-long game. Who needs another calendars with dates? We took out the dates and put in some fun! This way - we brought a little part of our office into the clients offices. New Year Treesolution was constructed as entertaining map of these resolutions that could be done during the year. Every spot on the map has its own goal. After implementing one - user should wrap it with a thread and such way our resolutions become connected into one big visualization of a year achievements. This visualization has Christmas tree shape.