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A-14 Student Design

 
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REBRANDING FOR “CANACTIONS”
A-14-32   School of Visual Communication

Rebranding made by Maksim Shachrai, student of School of Visual Communication. The task was to create new identity for architectural festival and school of urbanism “CANACTIONS”. Idea of dynamic sign is a stylized outline form of Kyiv, which based on city map. Logo for first direction of school. Basically the same sign but with thin lines that shows communication, where points are ideas and cross is a task where ideas are directed. Logo for second direction of school is about school stream. Filled areas designate the territories, squares, show problem places in city that need renovation. Logo for school of urbanism. Color inversion as transformation of festival in urbanism school. Covers huge problems of city.