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C-5 TV Program – Visual Identity

 
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The King of Desserts
C-5-13    Телеканал 1+1

A culinary show about confectioner contests on creation of sweet masterpieces. The winner will get the title of King of Desserts. The concept of the prize is a crown which isn't only glorious but also very tasty. The main focus is on the ignredients: cherries, pomegranates, white currant and others from the pallettes. They compete with each other, overcoming various obstacles and incredible transformations. At the end of the path, which is the basis of the storyt, one of the pariticipants wins the prize - the crown with fruit pieces representing gems - pomegranat seeds for rubies, white currant for pearls, and so on. The moment in the beginning of the show when the dish is served gets special attention. The design of graphic displays is based on the royal table serving, delicate geometric forms in the decor, and aesthetic minimalism of royal attributes.