PanCake is the coffee houses and confectionery chain in ukrainian city Vinnytsia. In the range of products are variety of coffee, pies, handmade cakes that are often ordered for taking away on holidays. Our task was to design logo and identity for the interior and packaging. The logo with lettering and bird-cooker mark became the solution. “Пан” (Pan) means the “boss” in ukrainian, because of that we decide to make this peculiar character the mascot of the place. The story of birds continues in corporate floral confetti-pattern, that we have developed based on the positioning of places - good mood cafes. You know, good mood is the party, and party should be with firecrackers, confetti and tasty cakes.