Task: Create minimalistic design identity for a café. The main purpose of the identity implied reflecting a soul of the place and its' guests. The café's visitors are people appreciating high-quality solutions, pure beauty in details, and unconventional visual aesthetics. Concept: The café's name «Traffic» was used as a basis and starting point for identity design. The power of wind was taken as a focal idea inspiring the basic lines shaping café's aesthetics. The wind has, eventually, become the main inspiration, moodboard, and the essential motive for a new identity.